dream—on

fuel for founders

injecting energy into unchallenged industries.

Dan Crow and Laura Jackson, founders of Glassette
Simon Salter, Andrew Salter - founders of Dirtea
Vishal Amin, Steven Bartlett and Alex Pellew, founders of UNTIL
Caroline Chalmer, founder of Finematter
Toby Hook and Thomas Straker, founders of All Things Butter

37w©

backing and building companies that challenge the status quo.

At 37W, we champion the rebellious spirit of entrepreneurs—those injecting new energy into their sectors, creating a more exciting future that’s better for people and the planet.

We invest, advise, and build alongside the next generation of entrepreneurs and creators, those who dare to redefine entire categories and ultimately move culture forward.

Surreal low-sugar, high protein cereal
All Things Butter
Until
Dirtea
Heights

FOUNDED by serial ENTREPRENeuR + former klarna exec ADAM LEVENE.

about us

Adam Levene, serial entrepreneur and former Klarna executive

Adam LEFT SCHOOL AT 18, AND WENT ON TO launch, SCALE AND EXIT TWO tech COMPANIES FOR $250M—BY AGE 32.

His last venture HERO was the industry-leader in video commerce, and was acquired by fintech disrupter Klarna in 2021 where Adam went on to join the leadership team of Europe’s most valuable private company.

At 37W Adam works closely with founders to not only provide capital, but broad operating experience, mentorship and an extensive network; helping disruptive businesses go-to-market and make greater impact.

Adam is passionate about the role of entrepreneurship in society and his insights have been featured in the Financial Times, WIRED, GQ and BoF among others. After living in LA, he returned to London where he lives with his wife and two children.

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